Steve Jobs on Think Different: The Crazy Ones
This clip is an excerpt from a longer recording: Steve Jobs on Apple Campus: Cupertino plan presentation.
What he talks about
In this unaired Think Different commercial, Jobs reads the “Crazy Ones” narration celebrating the misfits, rebels, and troublemakers who see things differently.
The spot argues that people who challenge rules and the status quo are the ones who push humanity forward and make real change happen.
It matters because it captures Apple’s identity in a single message: genius comes from people bold enough to think they can change the world.
Jobs speaks throughout.
In his words
“Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes”
“The ones who see things differently.”
“They have no respect for the status quo.”
“Because they change things, they push the human race forward.”
“The people who are crazy enough to think they can change the world are the ones who do.”
Key points
- The people who change things are often the ones who don’t fit in.
- Seeing the world differently is a strength, not a flaw.
- Rules and the status quo should not be treated as sacred.
- Rebels and troublemakers can drive human progress.
- Apple identifies with the people who are crazy enough to change the world.
Full transcript
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They're not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them about the only thing you can't do is ignore them because they change things, they push the human race forward. While some may see them as the crazy ones, we see genius because the people who are crazy enough to think they can change the world are the ones who do.
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.