Steve Jobs on Simplicity
Across these recordings, Jobs treats simplicity as a product goal: make devices easy to understand, easy to use, and reduced to the essentials. He favors one clear version or one clear gesture over complexity, whether that means a single Leopard, one-handed iPod control, or a phone built around fingers instead of styluses.
“If you know how to point, you already know how to use it.”
“We don't want to do either one of these things.”
“Seriously, we have just one version of Leopard.”
1:45:26Steve Jobs on the iPhone: Apple reinvents the phone
1:24:29Steve Jobs on Macintosh Introduction: The computer for the rest of us
1:16:25Steve Jobs on MacBook Air: The thinnest notebook in the world
1:32:36Steve Jobs on the iPad: Introducing a new category
50:11Steve Jobs on iPod: 1,000 Songs in Your Pocket
0:55Steve Jobs on Mac OS X Leopard: One Version, One Price
55:15Steve Jobs on The Future of Computing: Personal computers as a new medium
23:00