Steve Jobs on Design
Across these recordings, Jobs treats design as making technology simple to understand and easy to use. He repeatedly ties great design to integration, saying the best products combine hardware, software, and services into one coherent experience, while also pushing for smaller, thinner, more beautiful devices that still do the key job well.
“If you know how to point, you already know how to use it.”
“The MacBook Air was built to be a wireless machine”
“Apple's not just a technology company.”
1:45:26Steve Jobs on the iPhone: Apple reinvents the phone
1:24:29Steve Jobs on Macintosh Introduction: The computer for the rest of us
1:16:25Steve Jobs on MacBook Air: The thinnest notebook in the world
1:32:36Steve Jobs on the iPad: Introducing a new category
50:11Steve Jobs on iPod: 1,000 Songs in Your Pocket
1:52:47Steve Jobs on the iPhone 4: FaceTime and Retina Display
55:15Steve Jobs on The Future of Computing: Personal computers as a new medium
53:40Steve Jobs on iPod Nano: A Thousand Songs in Your Pocket
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