Steve Jobs on Product Development

Jobs treated product development as choosing a few things to do well, then shaping hardware, software, and services around the user experience. Across these talks, he says great products come from focus, saying no to clutter, and building systems that remove complexity rather than add options.

“Focusing is about saying no.”
“Start with the customer experience and work backwards to the technology”
“The code that's the fastest to write, the code that's the easiest to maintain, and the code that never breaks is the code you don't write.”