Steve Jobs: internal Apple meeting introducing 'Think Different'
1997 internal Apple meeting introducing 'Think Different' · September 23, 1997
What he talks about
Jobs tells Apple employees why the company needs a brand campaign, discussing marketing as being about values, and shows the Think Different ad. Many short clips ('marketing is about values', 'get much simpler, be really clear') come from this meeting.
Full transcript
The transcript for this recording is being prepared and will appear here soon.