Steve Jobs on Strategy
Jobs treated strategy as a matter of focus, choice, and doing only what the company could do best. Across these recordings, he argues for saying no to distractions, building integrated products and software, and backing that with the right business model and organization.
“Focusing is about saying no.”
“The code that's the fastest to write, the code that's the easiest to maintain, and the code that never breaks is the code you don't write.”
“Apple sees itself as a software company.”
1:11:10Steve Jobs on Focus and Great Products: WWDC Q&A
1:29:49Steve Jobs on the Future of Computing: D5 with Bill Gates
1:12:54Steve Jobs on System Software Strategy: Why Hardware Matters
1:23:02Steve Jobs on Education Reform: Vouchers and Great Teachers
0:23Steve Jobs on Apple Turnaround: A ship with a hole in the bottom
1:20:59Steve Jobs on Apple Campus: Cupertino plan presentation
1:35:54