Steve Jobs on Business & Money
Jobs treated Apple as a software company that also makes hardware, and said the hard part was creating the integrated experience. He also described Apple’s turnaround in blunt financial terms, as a company badly damaged and needing to be steered back on course. In the campus presentation, the focus shifts to Apple’s long-term investment in its own place and future.
“The biggest secret about Apple, which is probably not a secret, is that Apple sees itself as a software company.”
“And I think that's the hard part.”
“And my job is to get the ship pointed in the right direction.”
